CEOs are under pressure to act quickly and decisively, to embrace digital, to adopt new technologies and to reinvent their business and operating models. But with new, disruptive ideas coming thick and fast, how should they determine where the real threats or opportunities lie – and what actions to take?
Ignoring disruption is not an option – but too much haste can destroy value, so companies should adopt a measured strategic response. Those that are too slow to act could see their market share, and sometimes their personal fortunes, swiftly eroded. There are far too many examples of companies that went bust when they ignored potential lifethreatening disruptors for too long. Similarly, those that focus only on the unwelcome consequences of disruption and fail to embrace the positive characteristics it brings as a catalyst for change, risk missing potential opportunities to transform, drive value and reimagine their role within an industry or a customer’s life