There have been some interesting reactions to GDPR and none more so than pub chain JD Wetherspoon's announcement that it has deleted its entire email database because of fears around GDPR.
As Alexander Low likes to say, “Facebook is the largest CRM in the world”, LinkedIn and Google are pretty good with data too. The micro-targeting capabilities of those platforms, when combined with your quality CRM data enables any firm to truly target audiences with relevant information where and when they want it. Complementing, rather than replacing your existing marketing programme.
https://www.linkedin.com/pulse/gdpr-change-future-email-marketing-forever-peter-byre
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