Being penalised by Google can damage your firm’s ability to be found online. Whether it's 'unnatural lining' or 'keyword stuffing', there are some easy things to avoid.
While it’s rare that Google applies an actual manual penalty, Google’s system is set up to reward websites that follow their guidelines. Google penalizes websites that try to game the system by demoting those website pages in search engine results. That can harm your law firm’s business.