Having the right keywords on your website is one of the best ways to increase the exposure of your business online. You may worry that you cannot compete with larger companies in the arena of online traffic, but you will be surprised by just how well smaller companies can do if they implement a simple keyword strategy on their site. Marketing manager, Helen Cox, gives us some tips on choosing keywords
It is no secret that you will want to make sure that your website comes as high up in the rankings as possible. This means that you need to carefully think about your keywords. The more niche your keywords the more likely you will be able to hit your target audience. Don’t be tempted to go to broad with your keywords. Take a moment and pretend to be in your potential client’s shoes – what would they be searching for?