Ask yourself questions like, how do you want to be known in terms of being an employer? What are your values? How will these be communicated and what will you do to reinforce them? How do these values fundamentally align to your corporate brand? Your business culture is what makes you different in a potentially crowded market, and any stakeholder will take a close look at it because it’s this, effectively, that they are buying into.
Workplace culture needs daily attention and development, especially during tough times, such as through recession, when people are already feeling jumpy – so nurture it. If your workforce continues to feel engaged and supported, that will transmit to the clients and other stakeholders.