Although written primarily with the US election in mind, this article gives some excellent advise on how to help people change course without losing face - invaluable for many marketers trying to win over fee earners to their way of thinking.
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One of the problems that we regularly face in these environments is how to get someone to challenge a long-held belief or preference. As it turns out, having facts and data on your side is not enough. If someone’s ego or identity is on the line, overwhelming them with evidence will do little good.
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