Jan Gooding, Aviva's brand director, believes that marketers have a duty to make sure the brands entrusted to their care remain in robust health.
We learn how to strategize on campaign ideas and the true value of putting people before process
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People seek to avoid advertising they find irritating or irrelevant and it’s hard to persuade people to change their shopping habits. So I have learned to respect brand and corporate memory and understand more deeply what is meant by stewardship.
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