Creating & posting a video using Instagram is easier than you think. Hubspot demonstrates that creating a video is not scary, time-consuming, or even expensive. In fact, there are a ton of tips and tricks you can use to produce noteworthy video content without all the fuss.
Any business can take advantage of video on Instagram, it's just a matter of experimentation. Remember to keep your technique varied so that you can identify which types of videos perform the best, and don't forget to revisit your KPIs. Follow these best practices and you'll be on the track for success in no time. Iterate on your videos and let your creativity flow. Remember: Instagram is all about keeping things lighthearted and fun, so don't overthink it.