Video bloggers, or vloggers, have mastered audience engagement in a way that most marketers can only dream of.  

But what, if any, lessons can professional services marketers take away from vloggers?  

Professional services firms have been quick to adopt video - I created my firm 'partner to camera' piece some 15 years ago.  But the format and quality is often questionable.  A partner talking for three minutes on a point of law or tax change is always going to be dull. 

The link below offers some enticing ideas.

I would add two further points.  

- Try to include clients in your content.  A client used to illustrate a point or the value of the advice given is likely to be visually more interesting, and makes for a powerful narrative.

- Don't do it yourself.  Scripting, filming and editing is a skilful profession and need not be expensive.  Rarely will a marketing team include a talented film-maker, leaving the result looking like an unwatched home movie.