So here's an interesting first post on a content-sharing tool which is very much a product of the digital era. My experience from within professional services has been that we know we need to create a 'digital culture', but we're not really sure how to do it. After all, it's not like many of us work for fast-moving digital start-ups - it feels more like we are trying to turn the Queen Mary!
Some of the useful thinking in this article suggests that we need to stop thinking of digital as an 'add-on' and starting integrating digital thinking and processes throughout the business. How's that working for you?
As new technology continues to turn traditional business models upside down, the onus is on executive teams to embrace change while encouraging employees to think and act differently. It means challenging conventional approaches, testing ideas and creating a ‘digital culture’ within an organisation which is attuned to and reflective of changing customer expectations. It’s inevitable that the companies which fail to adapt will struggle to compete effectively.
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