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Ryan Sloan

Head of Commercial at PM Forum

London, United Kingdom

About Me

The Managing Partners' Forum helps professional firms grow by providing valuable insight to leaders and their management team to improve performance, increase profitability and prepare for an uncertain future.

As a respected membership association, we bring together and represent those responsible for leadership, strategy and management in the professions. We help our members become more effective by connecting and creating value in the professional community and providing a voice for management across the sector.

Services to members include specialist and collaborative events, peer learning groups, Board Briefings, informal advice and member introductions, original research, Advisory Councils plus our annual Management Excellence Awards.

Ryan Sloan's Passles

PM Forum

Insight and inspiration for professional marketers

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

This piece simplifies some of the most important elements of content marketing and discusses their contributions to the overall strategy.

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content...…

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10 Ways to get more people to read your content

An interesting article with a quick reference to seldom used eyetracking (and heatmaps)  to understand web users reading traits.

Jakob Nielson’s web usability study from 1997 showed that 79 per cent of web users scan rather than read. In addition, eyetracking...…

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Analyzing Big Data Using an Integrated, Customer-Centric Approach

Technology is constantly improving and data is constantly increasing - an informative article looking at the the business value of big data.

Businesses are trying to leverage their vast amounts of data to stay ahead of the competition and move their business forward. The...…

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