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Maggie O'Neill

Head of Programming at PM Forum and MPF

Maggie O'Neill's Passles

PM Forum

Insight and inspiration for professional marketers

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Culture for a digital age

Embracing a client centric digital strategy requires both culture shift and risk mitigation.  This article addresses some of the...

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unknownx500

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Facts Don’t Change People’s Minds. Here’s What Does

Persuasion and influencing are all key business skills... how do we change tack while saving face and more importantly - our credibility

As a result of the well-documented confirmation bias, we tend to undervalue evidence that contradicts our beliefs and overvalue evidence...…

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unknownx500

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Customer Value: A compass for Marketing Automation

Digital transformation should focus on improving client experience and value rather than reducing costs

There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…

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unknownx500

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