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Maggie O'Neill

Head of Programming at PM Forum and MPF

Maggie O'Neill's Passles

PM Forum

Insight and inspiration for professional marketers

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Facts Don’t Change People’s Minds. Here’s What Does

Persuasion and influencing are all key business skills... how do we change tack while saving face and more importantly - our credibility

As a result of the well-documented confirmation bias, we tend to undervalue evidence that contradicts our beliefs and overvalue evidence...…

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unknownx500

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Customer Value: A compass for Marketing Automation

Digital transformation should focus on improving client experience and value rather than reducing costs

There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…

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unknownx500

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Two New Commandments of Customer Engagement

The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the...

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unknownx500

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Motivating People Starts with Having the Right Attitude

Leadership and culture are the two defining factors to maintain a competitive edge in attracting and retaining clients and talent

Motivational qualities appear most frequently when employees feel valued, trusted, challenged, and supported in their work — all things...…

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unknownx500

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