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Lee Grunnell

Regional Director, London at PM Forum

London, United Kingdom

About Me

I help law firms be more distinctive. Before starting Thirteen I was marketing & BD director for different kinds of law firms. This helped me understand they ways in which firms are the same and the ways in which they are distinctive. I helped DAC Beachcroft grow from a £90m national firm to a £180m international firm, supporting the merger between Beachcroft and Davies Arnold Cooper. I then led the mergers between Blake Lapthorn and Morgan Cole and between Berrymans Lace Mawer and HBM Sayers. In each case I helped the firms understand how they are distinctive and how to communicate it, as well as establishing a new corporate and visual identity. I have spent my entire career in professional services marketing, also working for the global tax group at EY and the global corporate practice group at Hogan Lovells. I provide a diversity of insight and ideas and practical implementation experience that very few others can.

Lee Grunnell's Passles

PM Forum

Insight and inspiration for professional marketers

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The nonsense of financial reporting season

Financial results season is well underway for law firms and accountancy firms. Some numbers have gone up, some have gone down and others...

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The age of collaboration - but not for the law...

Over the last 12 months the emergence of flexible resourcing providers in the legal market has picked up pace - think the likes of...

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Why law firms are getting their offices wrong

This article about the way law firms use their office space throws up some interesting thoughts.  The phrase 'design magnolia' is...

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Purpose + meaning = engagement

This is a great article explaining how KPMG increased the engagement of their people by giving a clear sense of purpose to their work.

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