Recent research from Marketing Week shows marketing sliding down the list of attractive careers for young people. Most school children associate marketing with advertising and view it in a negative light; probably because adverts these days are shoved in their faces, and the general tendency is to skip, fast forward and close.
Children grow up hating adverts which has a knock-on effect on marketing.
I'm not trying to say that advertising is bad, i'm just highlighting the fact that we should surely be re-educating young people on the great things about marketing and addressing the misconceptions so that we don't lose out on our next generation of could-be marketers.
A pitiful 3% of students aged 18 to 24 think marketing is a good career option, according to exclusive research carried out earlier this year for Marketing Week by student affinity network Unidays. Furthermore just 2% of those asked describe marketing as the best career for long-term success.