Studies show that due to the recency effect, people have the best recall for the last items on a list, making your email closing line very important to make your email memorable.
Hubspot has recommend these 3 powerful closing lines that you can use in your emails:
Questions - to talk with your prospect instead of talking to them
Thought-Provoking Statements - to grab your prospects attention right at the last hurdle to evoke curiosity
Call to Action - to give your prospect clarity on what they should do next and drive the sales process forward.
Thanks to the recency effect, people have the best recall for the last items on a list. You can credit this phenomenon for the bizarre purchases you make after forgetting your shopping list at home -- rather than remembering the most essential items (milk, cheese, bread), you usually remember whichever items you’d written down last (like teriyaki sauce and ice cream.) The recency effect might not be too helpful at the grocery store, but it definitely works in your favor when emailing prospects. If you write powerful sales email closing lines, the recency effect will amplify its impact. Not only will your message be more memorable, but your prospects will be more motivated to respond. Read on for ideas for closing strong (and check out these terrible email closing lines so you know how not to end a message).