Up and moving sticks may sound simple for a website, but have you considered the effects of moving? The last thing you want to do is lose all that SEO "juice" you have built up over the years. Read on to see how you can prevent this from happening.
Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in organic search traffic. Use the following SEO checklist to prepare yourself as you develop a migration game plan for your website.