In an age where people are spending more time on social media than socialising in person, a business should be taking advantage of as many social media streams as possible.
Many businesses, especially those in professional services, haven't even considered Instagram because of it's heavy focus on visual content. However, it is a great way to connect with people on a human level and enhance the appeal of their brand to potential clients and future employees.
One particularly great thing about Instagram is that it isn't just for still photography. There's a lot of directions to go with each post, whether it's posting shots from behind-the-scenes, videos, animated GIFs, holiday-themed content, contests and giveaways, reposts of followers and employees ... the list goes on. Check out these 18 ideas for videos, photos, and other content you can post on Instagram. (And for more inspiration, check out our list of the best brands to follow on Instagram.)